The Competitors Tool was designed to help you keep track of your competition. After adding competing channels, you'll see a timeline of updates like recent outliers, thumbnail changes, subscriber growth, and more.

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What exactly is Competitors?

A competitor can be a person you admire and want to keep tabs on. They can also be someone who’s out there making moves in your space, setting trends, or achieving goals you aspire to achieve. They might be a direct rival, but they’re also a source of inspiration, showing you what’s possible and pushing you to level up. Keeping track of them isn’t about copying—it’s about learning from their wins, understanding their strategies, and using that insight to refine your own approach. Think of it as a mix of motivation and data, helping you stay ahead of the game!

Getting Started

On the top right, there are 3 important icons to help you stay organized. First, Your Feed button gives you a personalized timeline of updates from the creators you follow, keeping you in the loop on their latest moves. Next, the Compare button lets you go head-to-head with competitors—or even your own channel—to see how performance stacks up across key metrics. Finally, the Top Videos button highlights the hottest content from the creators you track, helping you spot trends and stay competitive. With everything in one place, you’ll have the insights you need to grow and stay ahead!

The Feed

The Feed button is your personalized timeline, packed with the latest insights on the content and creators you’re tracking. With the All Feeds Filter, you’re in control—easily sort updates by what matters most, whether it’s new uploads, thumbnail changes, title tweaks, A/B tests, subscriber growth, or standout performance trends. Plus, the Add Competitors section makes it simple to find and follow key competitors, keeping their moves on your radar. Want even deeper insights? Connect your own YouTube channel and see everything side by side, all in one seamless feed!

Dropdown Filter

The Dropdown Filters give you full control over what updates you see from your competitors. Want to stay on top of their latest moves? Select “New Upload” to see their newest video. Curious about their marketing tweaks? “Thumb Change” and “Title Change” show when they update their video’s thumbnail or title. Keeping an eye on strategy? “A/B Test” highlights differences in their video experiments. Track their growth with “Subscriber Growth”, showing how their audience is expanding over time. And if you’re hunting for breakout content, “Recent Outlier” pinpoints videos performing exceptionally well. Stay informed and never miss a key update!

Adding Competitors

Adding competitors is quick and easy! Simply type the channel handle or name into the search bar, and we’ll pull up the creator you’re looking for. Once you find them, just click to add them to your competitor list. That’s it—you’re now tracking their latest moves and performance insights in your feed!

Compare

The Compare Button takes you to a powerful dashboard where you can see all the content creators you’re tracking in one place. Each competitor has two key options:

Details – Dive deep into a creator’s performance with the Competitor Details page, a powerhouse of insights similar to our Channelytics dashboard. Track their views, subscriber count, and estimated revenue over time, alongside easy-to-read pie charts for Long vs. Shorts and New vs. Old videos. Below, you’ll find a full breakdown of their video data, and on the right, a quick snapshot of their latest activity.

Select – Want to see how they stack up? This allows you compare side-by-side stats—whether against your own channel or other competitors.

Compare Performances – Get a crystal-clear view of performance trends by putting multiple creators head-to-head with detailed insights. You’ll see comparisons across views, subscribers, uploads, video types (long vs. shorts), content freshness (new vs. old), recent video rankings, and latest uploads.

It’s all the data you need, in one sleek, easy-to-use dashboard, helping you stay ahead of the game. Hey, we think you should give it a try. Select two competitors in the same niche to compare to quickly see stats side by side.

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Competitors Tool